Lead Generation Fundamentals
Lead generation is one of the most valuable skills a Virtual Assistant can learn because businesses constantly need new prospects, qualified contacts, and sales opportunities. This beginner-friendly micro course introduces the fundamentals of lead generation without assuming any prior experience. Learners will understand how businesses find potential customers, organize prospect data, and support sales teams using practical workflows and modern tools.
21 lessons~2.7 hrs5.0 (2)For Virtual Assistants | Business Operations
$2
What you'll learn
- Understand what lead generation is and why businesses invest in it.
- Differentiate leads, prospects, customers, and qualified leads.
- Identify a business's ideal customer profile (ICP).
- Find leads using ethical research methods.
- Organize lead information in spreadsheets and CRMs.
- Recognize good versus poor-quality leads.
- Follow lead generation best practices and avoid common mistakes.
Requirements
- Basic computer skills
- Familiarity with using a web browser
- Google account (recommended for Google Sheets)
- No sales or marketing experience required
Course curriculum
Module 1: Understanding Lead Generation4 lessons
Module Overview and Learning Objectives2m
Lesson 1.1 — What is Lead Generation?10m
Lesson 1.2 — Why Businesses Need Lead Generation12m
Lesson 1.3 — The Role of a Lead Generation VA10m
Module 2 — Understanding Your Target Audience4 lessons
Module Overview and Learning Objectives2m
Lesson 2.1 — What is an Ideal Customer Profile (ICP)?8m
Lesson 2.2 — Understanding Buyer Personas and Decision-Makers11m
Lesson 2.3 — Identifying Qualified vs. Unqualified Leads9m
Module 3 — Finding Leads4 lessons
Module Overview and Learning Objectives2m
Lesson 3.1 — Where to Find Leads Online10m
Lesson 3.2 — Researching Companies and Decision-Makers11m
Lesson 3.3 — Collecting and Verifying Lead Information12m
Module 4 — Organizing and Managing Leads4 lessons
Module Overview and Learning Objectives2m
Lesson 4.1 — Building a Clean Lead List11m
Lesson 4.2 — Introduction to CRMs and Lead Tracking14m
Lesson 4.3 — Maintaining Data Accuracy and Quality15m
Module 5 — Lead Generation Best Practices4 lessons
Module Overview and Learning Objectives
Lesson 5.1 — Common Lead Generation Mistakes to Avoid
Lesson 5.2 — Ethical Lead Research and Data Privacy Basics12m
Lesson 5.3 — The Lead Generation Workflow: From Research to Handoff
Course Completion Assessment1 lesson
Lead Generation Fundamentals Quiz6m
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$2
Lessons21
Duration~2.7 hrs
Levelbeginner
Educational content only | not legal or tax advice.
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